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Our Conversion Rate Optimisation (CRO) service aims to analyse website behaviour, then make recommendations to improve the website’s ability to achieve its objectives.

Typical objectives are:

  • Converting traffic to leads
  • Increasing sales
  • Increasing signups
  • Increasing enquiries

This is a 6 month process:

  • Most of the heavy and time intensive work is done in the first 3 months. This includes the setup of the process, analysis, recommendations, implementation of recommendations (this is an additional cost), testing changes, final implementation and reporting of results
  • During months 4 – 6 of the process, we continue to monitor the results of the implemented changes in an effort to better understand the traffic behaviour following the changes made. At the end of this analysis and reporting period, a final report detailing the improvements made over the initial benchmark will be delivered as well as a list of new potential improvements for the website.
  • This new list of recommendations can be delivered to your client with the intention of on-selling another 6 months engagement. This will assist you in maximising your revenue from this service. There is no reason for clients not to enter into an ongoing rolling CRO service.

Pricing for this product is split across the two phases. Phase 1 has a higher rate than phase 2, given the focused intensive work required. Please review our price list for details about this.

Conversion Rate Optimisation – Purpose:

  • The purpose of the CRO project is to enhance the behaviour of your website, to make better use of your traffic and develop better business from your website.
  • CRO is a perfect service for business owners who are ALREADY getting traffic to their website. So it’s a great value add service for client who has been doing SEO, AdWords, Social Media for a while.
  • Website traffic is expensive. As such, a successful CRO campaign is a tremendous value add to a client because once successfully completed, the client gets more leads, enquiries, signups, sales for the SAME AMOUNT OF TRAFFIC, in an enduring fashion moving forward. So a one-off CRO campaign generates ongoing, month-in, month-out value add.

Conversion Rate Optimisation – Is Working When:

  • CRO is working when there is an increase in the rate of conversion for a client’s website so they are achieving more of their defined outcomes, for the same amount of web traffic.
  • This needs to be clearly demonstrable, with statistics against initial benchmarking and using industry accepted traffic measuring tools. (Typically this will be Google Analytics statistics)

Conversion Rate Optimisation – Process:

Phase 1 – Initial 3 Months

  • Job setup and briefing session
  • Google Analytics installation, setup and configuration
  • Crazy Eggs installation, setup and configuration
  • Benchmarking
  • Deep website analysis
    • Traffic
    • Website elements
    • Content elements
  • Reporting, recommendations and quoting of suggested improvements following
    analysis

    • Traffic
    • Website Changes
    • Content

Implementation of Changes

  • Recommendations implemented
  • Potential Web changes
    • Complete Design
    • Partial Changes
  • Content recommendations

Analysis of results against benchmarks and reporting

  • Web changes
  • Content changes
  • Results
    • Before and after web design changes
    • Before and after sessions
    • Before and after bounce rate
    • Before and after conversion rate
    • Before and after heat maps results from Crazy Eggs

Phase 2: 3 Months Traffic & Conversion Review Following CRO Implementation

This phase is all about ensuring a decent review of the CRO results over a minimum period of measurement. It includes the following elements:

  •  Monthly reporting
  • Monthly analysis of web and traffic behaviour
  • 3 Months final report including:
    • 3 months statistics
    • Comparisons with initial benchmark reports
    • Further recommendations for a subsequent engagement

Conversion Rate Optimization

This campaign is only appropriate for websites which are already receiving good traffic. Newer websites that are not getting traffic will be better served to start with an SEO or other traffic generating campaign. This campaign aims to improve the conversion rate for a given amount of traffic. The number of successful conversions is also dependent on traffic volumes. Where a website conversion is a “lead” or “enquiry”, this process does not concern itself with the way leads are then converted into sales. If your client is not converting the enhanced number of leads into more sales, some Sales Training may be appropriate for them.

Conversion Rate Optimisation – Our Responsibilities:

  • To install all tracking tools with professionalism and care.
  • To analyse traffic, website and content elements to best practise and the best of our abilities.
  • To make recommendations which, to our knowledge experience and best
    endeavours, we believe will make real and significant impact to the client’s website
    conversion rate.
  • To effectively quote for the implementation of these recommended changes at our normal rates.
  • To implement recommended changes if and when directed by the client,
    within the bounds of our standard processes, and with all professionalism and care.
  • To accurately convey statistics as reported on the agreed reporting platforms, without distortion.
  • To honestly report improvements to conversions during and at the completion of each project, in a format the client can clearly understand.

Conversion Rate Optimisation – Limitations:

  • This campaign is only appropriate for websites which are already receiving good traffic. Newer websites that are not getting traffic will be better served to start with an SEO or other traffic generating campaign.
  • This campaign aims to improve the conversion rate for a given amount of traffic. The number of successful conversions is also dependent on traffic volumes.
  • Where a website conversion is a “lead” or “enquiry”, this process does not concern itself with the way leads are then converted into sales. If your client is not converting the enhanced number of leads into more sales, some Sales Training may be appropriate for them.

Conversion Rate Optimisation – What’s Next:

  • Conversion Rate Optimisation is extremely effective at optimising the “business success” of website traffic.
  • Each time a website’s conversion rate improves, you will know that your website is now getting a better business result for the same amount of website traffic received.
  • You can then increase the overall business by looking at increasing web traffic with more and better traffic generating marketing services like SEO, AdWords, Social Media, Social Media Advertising. These can all be used to increase website traffic and take advantage of enhanced conversions.
  • You can then go back and run another CRO project for the enhanced level of traffic, creating a repeating marketing cycle of:
    • Increased traffic
    • Enhanced conversion capabilities

Conversion Rate Optimisation

Pricing for this product is split across the two phases. Phase 1 has a higher rate than phase 2, given the focused intensive work required. Please review your price list for details about this.

Phase 1
$ 400 AUD /Month
  • Google Analytics installation, setup and configuration
  • Crazy Eggs installation, setup and configuration
  • Deep website analysis
  • Implementation of Changes
  • Analysis of results against benchmarks and reporting
Phase 2
$ 150 AUD /Month
  • Monthly reporting
  • Monthly analysis of web and traffic behaviour
  • 3 Months final report
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