Our Facebook Advertising Lead Generation Product
We offer this structured Facebook Advertising Lead Generation service to develop a database of targeted leads. The service requires a budget for Facebook which is NOT included in the service fee. The process runs through a targeted Facebook ad with some form of lead bait, to a landing page where prospects leave their details if they would like a copy of the lead bait.
Details get stored in a database for email or other marketing. The deliverable of this service is the database of targeted leads for ongoing nurturing and marketing, at a cost per lead that is very attractive. One benefit of this style of advertising is that often leads are acquired at a cheaper cost than from a single AdWords click for example.
Facebook Advertising Lead Generation – Purpose:
- The purpose of this lead generation campaign is to build a database of prospects that come
from the client’s defined prospecting group.
- The database developed from this service is an asset for your business.
- While the purpose of this service is not immediate sales, through ongoing and regular
nurturing, the database should turn into a continual and regular source of business for you.
- It is a long term marketing strategy which aims to be a part of assisting the development of a
long term healthy business, via a database.
- This service acknowledges the reality that many real prospects just are not ready to buy
today, so during this process, we rather collect the data of these prospects, so you can be
“front of mind” when these prospects are ready to buy.
Facebook Advertising Lead Generation – Is Working When:
- A database of relevant and targeted prospects are being collected into a CRM or email
- The database is being built cost effectively
Facebook Advertising Lead Generation – Process:
- An initial Skype Briefing to discuss your campaign and understand the precise prospecting
group we are targeting
- Completing a Facebook Advertising Template for your Ads
- Produce the lead bait if required
- Create a Pixel for Conversion Tracking and apply to the website where applicable
- Set up your campaign and Ad Sets
- Create your ads and send for your quality review
- Setup a database in Mailchimp if you don’t already have one
- Make necessary adjustments to your CRM if you already have one, ensuring we collect the
leads appropriately for your system
- Conduct a review meeting with you to ensure all collateral is appropriate and of an acceptable
- Your campaign is made live following your approval
- Ongoing internal reviews & adjustments of campaign
- Weekly Reports for the first month only
Regular Monthly Inclusions:
- Regular advertising campaign reviews & adjustments of campaign
- Monthly Performance Reports